Vacancy @ Airtel

Airtel Nigeria is one of the leading Telecom companies in Nigeria. Airtel is recruiting for Assistant Manager, Prepaid Acquisitions


Assistant Manager, Prepaid Acquisitions
JOB CODE: 5074
POSITION TITLE Assistant Manager, Prepaid Acquisitions
Manager, Prepaid Acquisitions
 To sustain and enhance targeted gross revenue in respective territory or
designated rural area by effective implementation of planned sales and
distribution strategies that are aimed at improving the distribution channel.
1. Effective and efficient utilization of the Sales & Distribution verticals to deliver quality Gross Adds leading to growth in REC and Revenues
 To identify the new segments for prepaid acquisition and
 therefore plan and implement the strategy to penetrate the
same with leadership position.
 To design and provide tools to sales team for market expansion
 To conduct consumer and trade research on periodic basis to
 identify new opportunities for acquisition.
 To conceptualize and rollout suitable products and plans in to
drive acquisitions and revenue.
 To design suitable consumer and trade schemes so as to acquire
revenue-paying customers.
 To analyze and identify channel partner ROI enhancement
 To design and implement channel incentive program to achieve
the desired REC net adds target.
 To facilitate sales team to achieve the desired REC net adds
target through conceptualizing and implementing suitable sales
incentive programs
 To plan and monitor acquisition cost.
 To plan and optimize the Sales and Distribution service
2. Incremental Share of Net Adds

3. Customer Delight
measure in terms of Schemes and Promotions

 To identify the key strengths of competition and plan key tactics
to get incremental share of net adds from competition
 To plan and implement the handsets strategy to gain market
share and counter competition
 Track and monitor the demand planning process to ensure
sufficient SIM stock availability across the zones and ensure 30
day buffer stock at all times
  Work closely with and design initiatives with the CSD team to
ensure zero impact of ongoing SIM registration requirement on
gross adds targets
4. Reporting
 Generate  reports  on prepaid acquisition strategies that shows
trends, ROI  and impact to aid effective business decisions
 Provide Summarized Analysis to aid Executive Management in
 Commercial & Strategic decisions
5. Revenue enhancement
 Plan and direct initiatives to ensure quality gross adds i.e. new
additions with steady revenue generating activities over first 90
days of life on the network

 Achieve REC Net adds target
 At least 2% Incremental Customer Market Share-
 Achieve gross adds customer count and revenue targets
 Reduction in gross acquisition costs
Other Dimension
  Segment wise and BTS/Zone/Region wise planning and target cascade
 No of direct reports – 1

 Bachelor’s degree in Social Sciences, Management or any numerate
 MBA and/or professional certification would be an added advantage
 Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
Relevant Experience
 5-8 years experience in Marketing or Sales function in FMCG or telecoms
Characteristics &
 2-3 years supervisory role
 Must have hands on experience in planning, forecasting, analysis and
 Strong skills in trend analysis and interpretation
 Ability to draw inferences from limited/incomplete data
 Ability to read, understand and extract valuable insights from Market
 research reports
 Good report writing skills.
 Good problem solving and analytical abilities
 Team play
 Ability to function under pressure.
  Good verbal and written communication skills
 Ability to organize and prioritize multiple tasks
 Self starter
 Logical Reasoning
 Willingness to undertake fairly regular regional travel

Location: Not Specified
Experience: 5 year(s)
Course of Study: Not Specified
Required Grade:  Not Specified