Jobs at Promasidor

Promasidor is a multi-local food manufacturer that has its roots firmly established in Africa. Promasidor produces, distributes and markets its quality range of products in more than 25 countries across the continent, bringing joy to millions of consumers. Promasidor's milk powders, food enhancement products and beverages are affordable, delicious and good for you. Some of our brands include
Cowbell, Loya, Onga and Cowbell Choco

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Customer Marketing Manager


Customer Marketing Manager
at Promasidor Nigeria Limited
Job ID: 5902367
Job Specialization:Sales/ Marketing / Bus. Dev.
Job Industry:FCMG / Conglomerate
Job Type:fulltime
Experience Required:5-7 year(s)
Desired Courses:
Application Deadline: 24 June, 2013

Objective:
To drive retail strategy in line with brand strategies and plans, develop team capacity and capability to implement trade marketing KPIs and monitor and evaluate performance against agreed targets and progress against strategic imperatives.
To expand and consolidate the company's in-store brand presence and performance, effectively manage the connection between shelf and consumer, and drive training and capability improvement within the Customer Marketing department.

Responsibilities:
To drive retail strategy in line with brand strategies and plans, develop team capacity and capability to implement trade marketing KPIs and monitor and evaluate performance against agreed targets and progress against strategic imperatives.
To expand and consolidate the company's in-store brand presence and performance, effectively manage the connection between shelf and consumer, and drive training and capability improvement within the Customer Marketing department.
Retail development strategy: Develop retail outlet strategies for each brand. Implement KPI for performance and manage team delivery of Commercial Team objectives.
Retail presence management: Support the brands for maximum visibility and availability in-store and anticipate and effectively counter competitive activity in all strategic retail channels.
Customer satisfaction performance: Provide support to the Sales to manage customer satisfaction through coordinated planning and implementation of channel activities and integrated commercial planning cycles.
Consumer activation: Support brand ATL activities with coordinated in-store consumer activation both through own customer marketing team and 3rd party BTL partners.
Results: Provide monitoring and evaluation of effectiveness of all in store activity and regular reporting to Commercial Leadership Team.
People development: Provide coaching and mentoring as required to the Brand, Sales and Customer Marketing teams on retail classification tools and techniques to meet information needs and gaps.
Financial scope: Responsible for monitoring and reporting of the Customer Marketing budget across the brands portfolio.

Requirements:
A Nigerian with a minimum of a second class Bachelors degree from a reputable university, either in Nigeria or abroad in Business Administration, Marketing, Market Research, Statistics or Social Sciences.
Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
Minimum 5 years relevant work experience in the Marketing function of a reputable company, preferably FMCG, Sales and/or Operations experience would be an advantage.

Knowledge and Skills:
Consumer knowledge & understanding
Research tools and techniques
Data analysis
Brand health monitoring & analysis
Monitoring attitude & behaviour trends
Managing budgets
Managing third-party agencies & suppliers
Project management
Presentation skills
Microsoft Office suite Word, Excel and PowerPoint


Personal Attributes
Able to assimilate a range of information for decision-making
Articulate verbal and written
Analytical
Seeks solutions
Strategic thinker
Able to manage a number of projects simultaneously
Good interpersonal skills persuasive, tactful

Other Requirements
Primary Work Location - Head Office
Travel in Nigeria - Frequent (30%-60%)
Travel Abroad - Occasional (0-30%)
Work Cycle - Office days (Mon-Fri)
Computer Use - Extensive
Lifting Required - Minimal
May ocassionally have to work outsde the cycle described above, including at weeknds


Location: Lagos
Experience: 5 year(s)
Course of Study: Business Administration
Required Grade:  Not Specified