Online Marketers at First Katalyst Marketing

First Katalyst Marketing jobs in NigeriaFirst Katalyst Marketing - Our client, a leading Mobile Phone Manufacturing company in Nigeria seeks to fill the below roles

Online Marketing Executive

 
Duties and Responsibilities
  • Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
  • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
  • Overseeing PPC campaigns monitoring their performance and return on investment.
  • Writing informative and effective search engine optimised copy for the website and external blog postings.
  • Using the CRM to maximise online marketing opportunities.
  • Managing the company's email marketing campaigns.
  • Monitoring return on investment for the different online marketing campaigns.
  • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
  • Managing the content diary for social media content.
  • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
  • Monitoring social media for company mentions and engaging with customers where relevant.
Requirements of the role
  • Bachelor degree in Marketing or any related discipline.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.

Online Marketing Supervisor

 
Job Description
  • Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Design, create and manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Requirements

  • Bachelor degree in Marketing or any related discipline.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in e commerce, SEO, PPC, Email marketing, and social media..
  • Previous experience in a similar digital marketing role.
Method of Application

Applicants should send their application and CV's (in MS Word or PDF Format) stating the position as the subject of the mail to: yinka@firstkatalystmarketing.com